Cioni Furrier’s was inaugurated in 1925, in Via Por S. Maria, on the world-famous Ponte Vecchio. As was consonant with the times, Bianca and Ferdinando Cioni established a traditional fur and leather boutique, in those days when the industry was all about foxfur, and collars and cuffs represented the height of fashion. The smart set was forever jetting off to Paris, the world’s fashion capital, to make sure they stayed on the cutting-edge. These early years of feverish activity passed in no time,

and before long the company found itself in the midst of the fallout of the Wall Street crash – in 1932,  the business was transferred to the family home, where it remained until it became feasible for them to take over a Furrier’s in Via de’ Pecori. Since then, there has only been one further move, to Via Ricasoli, at a time when the reins of this family company were taken up by Bianca and Ferdinando’s son, Giancarlo, who has endeavored to perpetuate what can reasonably be considered one of Florence’s artisanal traditions. A wonderful boutique in Siena, located a stone’s throw from the

Piazza del Campo, completes the picture of the family’s traditional activities in Tuscany. It is not difficult to imagine that, for Giancarlo, the most profound satisfaction of all has to be the fact that - in the same way in which he did not turn his back on the profession of his parents - two of his three children have elected to follow in their father’s footsteps, with first Patrizia and, later, Ilaria both joining the business. They realized that the Furrier’s would fulfill perfectly their vocation towards hard work and creativity; the result was the Atelier in Via Ricasoli.