THE CIONI FAMILY: MINDS, HEARTS AND HANDS
They are a Florentine family like so many others perhaps, but with one exception: they have an inborn passion for fashion; and their creativity has resulted in the creation of garments and accessories in fur since as far back as 1925.
It all starts with the innovative ideas of Bianca and Ferdinando Cioni in 1925, which is followed by the experimenting carried out by their son Giancarlo who, in 1948, together with his wife Maria Grazia, moves the atelier to Piazza Duomo, in the center of Florence. The atelier is expanded and an artisanal workshop is added. This will allow the Cioni family to continue experimenting and developing their models, silhouettes, tailored products, and, most of all, it will lead to the birth of prêt-à-porter fur.
PATRIZIA AND ILARIA, ALTHOUGH STILL VERY YOUNG, BEGIN THEIR JOURNEY WITHIN THIS EXCEPTIONAL FLORENTINE ARTISANAL REALITY. THEY ARE TWO SISTERS, DIFFERENT BUT SIMILAR, WITH A WORLD OF PASSIONS IN COMMON.
Patrizia is the mind and heart of the business: she loves to create attire that is light and comfortable for dynamic women on the go; but she never sacrifices femininity and practicality. She has been the designer of the Pellicceria Cioni collections since the second half of the 1970s.
Ilaria is slightly younger than Patrizia: she has been in the atelier since she was a child. She loves to organize and run the promotional end of the business, and to manage the accessories department, which has seen an exceptional growth in the past few years.
THE TRADITION CONTINUES: MARTINA AND NICCOLÒ, PATRIZIA’S CHILDREN
Martina was only five years old when she starts going to the atelier, but instead of playing with dolls, she prefers to spend her time creating her first designs with the remnants she found lying around the workspace. After high school, she carries out her studies at the POLIMODA with great passion. After numerous years of apprenticeship, her experience is so vast that she interacts easily with designers, developing, together with her mother, brother and aunt, finished products and sample collections.
Niccolò, who is slightly younger than his sister, also finishes high school, but prefers to enter the atelier directly in order to learn the techniques his grandfather Giancarlo had passed on to so many skilled craftsman before him. Today, he is the body and mind of the cutting department, creating attire with magnificent inlays in every kind of fur. His on-the-field experience has made him who he is today. He plays an important role in the creation of fur garments, cutting and shaping the creative ideas of fashion designers.
And then, of course, we have Patrizia’s husband Gianni, and Licia, Maria, Michelangelo, Sonia, and so many other minds and hands who collaborate in the growth of this Florentine artisanal workshop, which is envied in all the world.
TELL ME WHO YOU ARE AND I WILL TELL YOU WHAT MODEL WE CAN CREATE JUST FOR YOU
The creative process, when making a fur, stems from the adventuristic thoughts of the Cioni family. While preserving a traditional and artisanal process, they have incorporated a modern one to create unique, inimitable models.
They experiment with new colors, new procedures, and avant-garde techniques in order to make fur attire that is practical, light, young, and suited to every woman. “Cioni fur” is characterized by the love and passion they put into the making of the garment; while promptness and supreme tailoring are the key elements of these magnificent creations made exclusively by the hands of Italian craftsmen.
There are numerous ready to wear fur, shearling, and leather garments in the Showroom in Florence, but it is also possible to receive custom-made attire by personally choosing models and materials for a unique, original garment.
To contrast waste, and to promote the salvaging and remodeling of old furs Cioni also has a RESTYLING department: here the creativity and skill of the Cioni staff gives vintage furs that have been hanging in wardrobes for years a brand new look.
PELLICCERIA CIONI AND AVANT-GARD HIGH FASHION
Cioni means hand-crafted collections that not only represent Florentine tradition but also Italian and international high fashion. For numerous years now, world renowned designers have turned to Pellecceria Cioni for the creation of their extravagant designs, taking advantage of Cioni’s decades of experience in fur making and fashion, their knowledge of the materials, their use of experimental techniques, their ability to foresee up-and-coming trends, and their infinite passion for what is beautiful and fashionable.